First Serve was founded in 2005 as a carpet cleaning company serving Indianapolis and surrounding counties. The landscape has changed dramatically since then – our industry has evolved, we’ve added new services, the technology available to us is new and different, consumer behavior has changed – and we have changed. Yet, First Serve started around the family table with a simple belief that if we take care of the customer first, everything else will take care of itself. We still believe that today.

At our core, we are a family business built on faith. First Serve founder, Todd Francis, our founder, is not unlike many of you reading this: one March day after a chat with his father-in-law, he felt sure that he was ready to start a business of his own. The timing wasn’t ideal, they were down to one salary, had two young children and one on the way. So, with the odds stacked against him and everything on the line, he launched First Serve Carpet Care, LLC.

Initially, the name First Serve was chosen to highlight our customer focus and to remind our team that first, we serve. Our portfolio of services has expanded to include power washing and water damage restoration so we recently altered our name to First Serve Cleaning and Restoration.

There is much to be excited about as we look forward into the future. Our employees bring our mission to life each day with our customers and those loyal customers continue to delight us with their referrals.